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Look for big climate change PR push in 2011

January 1, 2011

Cap and trade is still deader than a doornail, but the climate change crowd is regrouping and putting their focus on public relations.

A recent op-ed piece in the New York Times is an example of the effort going into laying the ground work for future policy change.  A meteorologist writes how this and last winter’s brutal weather is the result of Siberian snow cover caused by a warming globe’s impact on polar ice caps. 

It’s all a snow job by nature. The reality is, we’re freezing not in spite of climate change but because of it.

Politico’s Darren Samuelsohn suggests that despite NASA’s declaration that 2010 was the hottest on record, the public has tuned out and become increasingly skeptical with just over a third (34%) believing there’s scientific consensus on climate change, down from nearly half (47%) two years ago.

Expecting a surge next year in Republican-led House hearings on global warming science, the Union of Concerned Scientists sent experts out earlier this month to Washington and New York for meetings with reporters from 60 Minutes, Time, USA Today, Reuters, Bloomberg, MSNBC and other news organizations. Frumhoff said the journalists “were keenly interested in understanding how casting doubt about mainstream scientific findings that upset powerful financial interests, from the health risks of tobacco to the reality and risks of global warming, is a tactic that has been used time and again to delay or avoid regulation.”

UCS has also been leading behind-the-scenes efforts to get its scientists on television, radio and in print stories, as well as in front of Rotary clubs and editorial boards.


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